AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Self-therapy and Journaling Apps in Australia
An analysis of Australia's top self-therapy and journaling applications on unified platforms in Q4 2020, showing user engagement and download trends. Sensor Tower provides a deeper dive into these insights.
As the year 2020 closed, Australians continued to turn to self-therapy and journaling apps to navigate the challenges of the time. Sensor Tower's data reveals how the top apps in this category performed on both iOS and Android platforms during the fourth quarter.
Daylio Journal - Daily Diary, a popular choice for those tracking their mood and activities, saw a consistent number of weekly active users, starting at 38K in late September and peaking at nearly 39K by year's end. Download numbers fluctuated, with an initial 1.3K downloads in the last week of September and a spike to around 1.8K in the final week of December. Revenue for Daylio followed a similar pattern, with a slight increase from just over 1K USD to 1.1K USD by the end of Q4.
The self-improvement app Intellect: Create a Better You, despite not generating revenue, showed a promising increase in weekly active users from 1.4K to over 4.4K. Downloads saw a peak of 4.4K in mid-October before settling to 1.8K by the end of the quarter.
Meanwhile, Fabulous: Daily Habit Tracker demonstrated a significant revenue growth from 5.3K USD to 6.4K USD in the same period, with downloads more than doubling from 2.4K to 5.2K. The app's weekly active users had a gradual increase from around 24K to over 24K, showcasing its steady popularity.
I am - Daily Affirmations showed a notable rise in revenue, jumping from 846 USD to 3.6K USD, while its downloads more than doubled from 1.2K to over 3.1K. The app's active users also saw an increase from 4.3K to 7.7K, indicating a growing base of users finding value in positive affirmations.
Lastly, Breeze: Mental Health experienced growth in all metrics. The app's revenue climbed from 614 USD to 2.6K USD, and downloads saw a substantial rise from 1.2K to 3.6K. Weekly active users more than doubled, starting at 2.2K and reaching 6K by the end of December.
For more detailed insights and analytics on app performance, Sensor Tower's platform remains a valuable resource for industry trends and data.
Written by: Timothy, Your Friendly Neighborhood AI
Date: January 2021